Kenya’s electric mobility sector is growing nicely, with several players getting significant traction. According to the Electric Mobility Association of Kenya (EMAK), there are over 56 players active in Kenya’s electric mobility sector.  These various entities play pivotal roles in driving progress, shaping policies, and contributing to the overall growth of Kenya’s electric mobility industry. EMAK says these companies are active in a wide range of sectors, including the importation, distribution, manufacture, operations, and assembly of various categories of EVs, in installation and operation of charging networks, research and development, as well as carbon credits and financing.

This growing ecosystem has helped propel Kenya to be one of the leading countries in the promotion of electric mobility in Africa. An example of a sector that is growing at a good pace in Kenya is the electric motorcycle sector. Motorcycles make up over 50% of Kenya’s fleet. It’s no surprise then that motorcycles are seeing most of the action in Kenya, and at the moment, the motorcycle sector is the main driver of electric vehicle adoption. In 2024, just over 7% of new motorcycle registrations were electric, followed by 4% for electric tuk tuks, 1.1% for electric buses and minibuses, and then 0.18% for electric cars. The KNBS Economic Survey Report (2025) shows that 68,804 new motorcycles were registered in Kenya in 2024. Of these, 4862 motorcycles were electric, according to data presented by the Electric Mobility Association of Kenya (EMAK). That is where the 7.1% market share comes from.

2025 looks to be even better as several firms in the electric motorcycle market are scaling up. One of the leaders in this space is Roam. Roam has recently launched the second generation of its Roam Air motorcycle. The growing number of electric motorcycles on the road gives firms such as Roam a massive opportunity to get a lot of real use case data from the users of their electric motorcycles. This data can then be used to make improvements and adapt the product offering to meet users’ needs. Roam has therefore incorporated a lot of feedback from users of their Roam Air Gen 1 to produce the much improved Gen 2 Roam Air. Roam says the new Gen 2 Roam Air features over 40 practical improvements and has been extensively tested in both urban and rural settings. Roam says the Roam Air 2 was designed and engineered by Roam’s in-house team and showcases a strong commitment to local innovation and manufacturing.

As companies such as Roam scale up and also launch new iterations of their motorcycles, the next critical pillar that needs to be unlocked is financing, to lower the barriers to entry for consumers. Roam has just partnered with Fortune Credit, a licensed Digital Credit Provider and microfinance institution, to launch the first-ever financing program aimed at unlocking access to electric motorcycles for both individuals and businesses. The partnership begins with an initial order of 600 Roam Air Gen 2 motorcycles, marking one of the largest electric fleet financing deals ever recorded in Kenya. 

That 600 is a big deal. That’s equivalent to over 12% of all electric motorcycles sold in all of 2024 in just one deal! And these kinds of large financing deals will go a long way to help scale electric mobility. That’s because while demand for electric motorcycles continues to rise, particularly among delivery firms, access to financing has remained a major barrier, limiting many businesses to cash purchases and preventing scale. Roam’s new financing arrangement with Fortune Credit aims to reduce that bottleneck and accelerate Kenya’s shift to clean, cost-efficient mobility. Fortune Credit has tailored the financing model to match the real income flows of small business owners and informal sector riders. Customers pay a KES 25,000 deposit, followed by KES 527 daily for 24 months, with full ownership of both the motorcycle and battery. The package also includes motorcycle insurance, Hospicash health cover, and access to Roam’s charging infrastructure, including portable home charging and Roam Hubs.

The motorcycles financed under this program are the newly launched Roam Air Gen 2 models, featuring over 40 rider-informed upgrades, including a stronger 240 kg frame, dual battery range of up to 160 km, improved waterproofing, safer battery locking, and enhanced comfort. With 36% of components now locally manufactured — surpassing Kenya’s Legal Notice 112 — the partnership is set to boost local value chains, create jobs, and strengthen Kenya’s electric mobility ecosystem.

Fortune Credit has built a reputation for financing grassroots entrepreneurship through inclusive and innovative credit solutions. Its entry into electric mobility financing reflects growing demand from individuals and businesses aiming to cut fuel expenses, reduce emissions, and benefit from lower operational costs associated with electric motorcycles. The program is further supported by Fortune Credit’s risk-sharing facility with Green for Access Fund LLC (G4A), which aims to scale access to clean income-generating technologies across Kenya. This partnership enables Fortune Credit to offer more affordable loans for electric motorcycles and other climate-smart solutions while minimizing credit risk. It reinforces Fortune’s capacity to serve informal and small business sectors with tools that cut emissions and increase productivity.

Habib Lukaya, Regional Sales Operations Manager at Roam, says: “This partnership isn’t just about selling Roam Air, but it is about breaking systemic barriers. By offering a locally made, zero-emission motorcycle with a flexible ownership model, we’re enabling more riders and businesses to switch to electric, save money, and create jobs. This is the future of transport in Kenya — clean, affordable, and built for us.”

Janet Kuteli, Founder & CEO of Fortune Credit Limited, says: “This partnership with Roam Electric and GreenMax Capital through their Green For Access first-loss facility reflects our commitment to empowering underserved riders and small businesses with clean, income-generating assets. By offering affordable financing bundled with asset insurance, health insurance, and financial education, we’re not just enabling ownership — we’re building resilience. We’re proud to pioneer innovation and impact in a space many have considered too risky for too long.” 

David Ekabouma, Managing Director – Fund Management, GreenMax Capital Group, said: “This initiative embodies what the Green for Access Fund was created to do—break down financial barriers that have kept underserved communities and entrepreneurs locked out of the green transition. By sharing risk with trusted financial institutions like Fortune Credit, we enable inclusive lending that accelerates the adoption of clean, productive-use technologies. This partnership is a milestone for Kenya’s e-mobility sector and a model for the region. This program demonstrates how blended finance—strategically combining donor capital with commercial execution—can catalyze transformative change in emerging markets. G4A’s support empowers local lenders to meet rising demand for clean technologies while building financial resilience for small-scale entrepreneurs.” 

Images courtesy of Roam