The National Electrical Manufacturers Representatives Association (NEMRA) has launched a new initiative titled “Built Local. Backed by NEMRA.” This campaign is more than just a marketing effort; it represents a strategic commitment to highlight and support manufacturers within NEMRA’s network who are actively investing in the future of American industry. The focus is on companies operating, building, and expanding their presence in the United States, whether through new facilities, upgrades, or reshoring production.
Key Objectives
Spotlight Domestic Manufacturing: The campaign aims to bring national attention to U.S.-based manufacturers, from small-batch operations to large production campuses, that are creating jobs, driving innovation, and strengthening local communities.
Support for NEMRA Members: NEMRA is dedicated to providing its representative members with resources, tools, and opportunities for sustainable growth. This includes access to insights, professional development, and industry partnerships.
Manufacturer Spotlights
Throughout the campaign, NEMRA will feature manufacturers of all sizes who are making notable investments in domestic manufacturing. Each spotlight will focus on visionary leadership, strategic growth initiatives, local community partnerships, and collaborative engagement with NEMRA representatives.
Value for Representatives
The campaign is designed to deliver direct benefits to NEMRA’s representative members through:
Differentiation: Rep firms can highlight manufacturers with U.S.-based operations on their line card, supported by NEMRA’s marketing efforts.
Business Development: Strengthens alignment with manufacturers who prioritize domestic sourcing.
Voice Amplification: Elevates smaller agencies that may be overlooked in national industry conversations, utilizing NEMRA’s LinkedIn and communication channels.
Jim Johnson, CEO of NEMRA, emphasizes that the initiative is about more than infrastructure—it’s about people, purpose, and progress. The campaign is positioned as a mission to ensure the strength and longevity of the U.S. electrical channel by fostering real opportunities for connection, progress, and leadership.
Founded in 1969, NEMRA serves as a resource hub for its members, offering educational and professional development, networking, and new business opportunities. The association brings together leading sales and marketing agencies in the electrical industry with top manufacturers.
For further details about the campaign, interested parties are encouraged to contact NEMRA’s Marketing Coordinator, Mary James Banter, at mjames@nemra.org.
“Built Local. Backed by NEMRA.” is a mission-driven campaign that seeks to champion domestic manufacturing, empower representatives, and reinforce the value of American-made products within the electrical industry. The initiative highlights the importance of local investment, community partnership, and industry collaboration for sustainable growth and innovation.
More information is available here.
Top image: NEMRA
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